Brand Reputation

Brand reputation is important when positioning your company to recruit new talent.  SmartSearch is happy to provide resources that help hiring professionals build their brands correctly.

conversational AI is making a splash in recruiting
While using Artificial Intelligence in talent acquisition is not new, as of February, 2023 will be a monumental year for its implementation within the field of talent acquisition. ChatGPT broke through records overnight during its initial launch, with over one million users signing up for the platform in only five days.  Success has followed with...
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5 ATS statistics every hiring professional should know.
Applicant tracking systems (ATS) are becoming increasingly popular among employers as a way to streamline the hiring process and improve recruiting efficiency. These systems are designed to help companies manage and organize resumes and job applications, making it easier to identify and track the most qualified candidates. An ATS is a fantastic tool to add...
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Build a better employee value proposition with SmartSearch Inc.
How to build the right employee value proposition Employment branding is no different than marketing in that it’s all about creating value. Just like your website must appeal to prospective customers, when trying to attract top talent to your job openings, your message must be effectively communicated to make your company stand out. Recently, Acara...
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building a process for implementing change
Change is hard. The International Space Station effortlessly flies around planet Earth every 90 minutes, traveling at over 17,000 miles per hour. It is easy for the ISS to stay on course, expending virtually zero energy to maintain orbit at breathtaking speed. However, to change its course and avoid collision with cosmic debris, flight controllers...
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modern day marketing for recruiting firms
Finding and keeping talented employees is not a small task. With the “war for talent” still surging strong, many companies are scrambling to find the right people to fill their positions. This sense of urgency and the struggle with the competition getting to these desired candidates first can sometimes lead companies down the wrong path....
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Modern Staffing Website Updates
Classified ads? The recruiter’s “little black book”? The weekly “hot candidate” fax? They’re marketing dinosaurs. In truth, most aspects of staffing, marketing and technology have evolved dramatically in the past 20 years – and websites have experienced some of the most sweeping transformations. Years ago, Web 2.0 changed the game for our industry, and there’s...
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Networking can be made easy when you have the right tools.
Does the idea of networking make you cringe? Are you envious of people who can easily reach out to anyone in their network, and consistently get meaningful results from it? Not everyone is born with a natural ability to create connections with others. But the good news is, these skills can be learned—and you can...
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website design trends for recruiting professionals in 2020
Is your website producing all the results it could (and should) for your firm? Maybe it’s time to look at it with a fresh set of eyes. Design trends, tools, and best practices evolve at breakneck speed. Over time, the branding of your site may no longer accurately convey your company’s core message, vision, and...
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how to remove the complaint triggers from Employers and Job Seekers
Fielding too many complaints from employers and job seekers lately? Here are two of the most common ones: From clients: “That temp was minutes late to their assignment – again!” From candidates: “Nobody ever followed up with me.”   At one point or another, every firm has to deal with upset staffing customers. You can’t...
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SmartSearch Takes a Vendor Neutral Approach to integrations
While at the 2019 California Staffing Professionals conference, I had the great pleasure of speaking with David Searns, CEO at Haley Marketing. Haley Marketing serves a number of our mutual clients and is a frequent contributor to our blog. David and his organization partner with many other ATS providers and take a “vendor-neutral” approach to...
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