Marketing Archives - SmartSearch

Your recruiting efforts and your marketing should work hand in hand with one another. However, most companies, whether professional recruiting firms or corporate employers, tend to miss the mark on adequately intertwining their marketing and hiring efforts. SmartSearch’s marketing resources are curated around properly incorporating automated marketing functions into your hiring and onboarding process.

How companies can create a better employer brand.

May 23, 2023Nicholas VonderauAnalytics & Reporting, Brand Reputation, Marketing, Recruiting Best Practices

In the realm of recruitment, first impressions matter immensely. A firm handshake has long been regarded as a symbolic gesture of confidence, professionalism, and mutual respect. However, there are occasions when a handshake can go awry, leaving a negative impact and ending a new relationship quickly. Metaphorically, your employer brand is your company’s handshake. And...

recruiting is just another form of marketing

Adapting 6 Marketing Tools for Recruiters

April 10, 2023Nicholas VonderauBrand Reputation, Marketing

Successful recruiting is all about marketing. Does that statement seem false to you? It is understandable that you’d think that. After all, marketing is concerned with attracting customers to your brand, while recruiting is concerned with finding the best people to work with your organization. But the fact is that successful recruitment strategies can no...

Time to Re-write your Job Descriptions

November 16, 2022Sylvia DahlbyAnalytics & Reporting, Human Resources Software, Marketing, Recruiting Best Practices

Since the Age of the Internet, job requirements and qualifications have become more extensive. Nowadays, many job descriptions no longer reflect the actual duties of the role. Consequently, a prospective candidate may not know what to expect in the day-to-day work. This was the topic of an insightful podcast hosted by iMPact Business Group, a strategic...

SmartSearch New WordPress Offerings

October 29, 2021Sales Team APSAnalytics & Reporting, Human Resources Software, Marketing, Press Releases

Smart Search is proud to introduce New WordPress Plug-in and Web-hosting and Design Services for their users. These enhancements add to the ability for employers to improve the candidate experience with their brand. SmartSearch WordPress Plug-in Enhancing your employer brand and improving the candidate experience. Talent acquisition begins with an engaging and professionally branded website...

A Good Time To Sell Staffing?

June 30, 2020Rob HerbeinMarketing

Volatile. Unprecedented. Turbulent. Whatever adjective you prefer to describe these times, one thing is certain: The staffing industry has never experienced anything like them. Right now, people’s priorities are shifted. Employers and individuals are struggling. And you may logically ask yourself: Is now really a good time to be selling? In a word, yes. If...

staying visible is key for recruiters firms hoping to stay open during the pandemic

Using Video When Social Distancing

May 13, 2020Cathy LanskiMarketing, Recruiting Best Practices, Training

Right now, staying visible is critical for your staffing firm. With so many of us forced to work remotely, account managers and recruiters alike are getting creative: adapting their business practices and adopting new digital tools like video to thrive in this economy. Some firms have stepped up to the plate quickly, moving their training...

The importance of marketing your open jobs in the pandemic

Social, Search and Job Boards During the Pandemic

April 14, 2020Matt LozarMarketing

The COVID-19 pandemic has had a profound impact on the staffing industry. Some agencies have seen dramatic drops in business, while others (including those specializing in healthcare, IT, and distribution) are scrambling to meet essential employers’ demands. With so much uncertainty surrounding our industry (and the entire world), it’s critical to understand how the crisis is...

modern day marketing for recruiting firms

Webinar Recap: Optimizing Modern-day Recruitment Marketing

March 31, 2020Sylvia DahlbyBrand Reputation, HR Innovation, Marketing, Recruiting Best Practices, Webinars

Finding and keeping talented employees is not a small task. With the “war for talent” still surging strong, many companies are scrambling to find the right people to fill their positions. This sense of urgency and the struggle with the competition getting to these desired candidates first can sometimes lead companies down the wrong path....

how recruiters compete with social media temp aps.

How Staffing Competes with Social Media Temp Apps

March 18, 2020David SearnsHR Innovation, Marketing

Are the temporary staffing apps popping up on social media just a nuisance – or are they a real threat to your staffing agency? If you’re unfamiliar, temp apps allow job seekers to create profiles and sign up for work right through their phones, enabling employers to completely bypass staffing agencies. There is no question...

The Modern Staffing and Recruiting Website: 2020 and Beyond

February 19, 2020David SearnsBrand Reputation, Diversity Equity & Inclusion, HR Innovation, Marketing, Recruiting Best Practices, Webinars

Classified ads? The recruiter’s “little black book”? The weekly “hot candidate” fax? They’re marketing dinosaurs. In truth, most aspects of staffing, marketing and technology have evolved dramatically in the past 20 years – and websites have experienced some of the most sweeping transformations. Years ago, Web 2.0 changed the game for our industry, and there’s...

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