When it comes to digital marketing, few platforms are as effective as social media. Virtually every consumer has an account on at least one social media platform.
The best times to post on social media vary from platform to platform.
As a recruiter or a member of a staffing firm, you want to optimize the time you spend posting on social media. There is a limitless supply of brands and professionals on social media, many posting into the void due to poor marketing tactics.
You don’t want your outreach to go unnoticed. The best way to make sure it garners attention is to post when consumers are actually on social media.
Every social media platform serves a particular function. For example, users turn to Twitter for quick news, fast messaging, and relationship-building. In contrast, Pinterest serves as a platform for project inspiration and sharing ideas.
The best times to post on social media will vary based on the platform’s function as well as its user base. Keep in mind that personal schedule and professional industry play a role in when consumers log into social media.
Twitter’s character limit makes it an ideal platform for fast and furious interaction. Information burns through Twitter as quickly as fire through fuel.
Likely thanks to how quickly Twitter addresses news, Twitter’s hot hours are 12 pm to 6 pm from Monday to Friday. The peak time to make contact is Thursday at 5 pm.
Instagram has gained quite the fanbase in the past few years. Many contribute its popularity to its novelty, visual nature, and mobile friendliness. In fact, Instagram’s visual nature makes it an ideal platform for visual-based professionals such as models and make-up artists to get noticed.
The best time to reach out to consumers on Instagram is at the beginning of the work week, on Monday from 3 pm to 4 pm. Additionally, Friday evenings are a peak time to reach Instagram users.
Facebook has one of the most diverse audiences of any social media platform out there. And we’re not just talking about millennials.
Multiple generations use Facebook to stay in contact with friends, family, work buddies, and classmates. The wide range of consumers makes Facebook an absolute must when it comes to professional social media presence.
The hot times for Facebook posting are on Thursday and Friday from 1 pm to 3 pm. It is worth mentioning that Thursday at 8 pm is a hot time for customer-based clicking, commenting, and sharing.
All of the ideas on Pinterest make it a prime platform for content marketing. If your industry is visual-based, maintaining a Pinterest presence is an absolute must.
The best time to post on Pinterest is on Saturday from 8 pm to 11 pm. Another peak time for the platform is Friday at 1 am.
LinkedIn is a must for all professionals regardless of industry or age. This platform provides limitless opportunities to make connections with peers, contractors, employers, and consumers.
The best time to post on LinkedIn is Wednesday morning, a little before the workday officially begins.
Do you need help with your Social Media presence? BizzwithBuzz, Inc. (BuzzRecruiter.com) is the trusted design agency for SmartSearch and many other HR Tech and HR-related brands and would welcome the opportunity to assist.