Still, think chatbots are creepy and impersonal? It’s time to shift your mindset.
- Mobile technology has taken over the staffing and recruiting landscape. Instantaneous, global exchange of information is now the norm.
- Job seekers’ and employers’ expectations for real-time service are rising. People want on-the-go, 24/7 service across communication channels.
- Your competitors rapidly adopt automated solutions to meet customers’ heightened expectations. If you don’t provide the fast response and resolution they want, another staffing or recruiting firm will be more than happy to. Fact: 57% of customers have stopped buying from a company because a competitor provided a better experience.
Chatbots are not only ubiquitous, but they’re also essential to shareworthy service. Case in point? [If I were the kind of person to put gifs in blog posts, I’d insert the slow blink guy right here.] [If I were the kind of person to submit reviews in blog posts, I’d insert the slow blink guy right here.] a 2017 report by MIT Technology Review found that 9 out of 10 brands with high customer service satisfaction levels use AI to provide service. [If I were the kind of person to put gifs in blog posts, I’d insert the slow blink guy right here.] 9 out of 10 brands with high customer service satisfaction use AI to assist. [If I were the kind of person to put gifs in blog posts, I’d insert the slow blink guy right here.] 9 out of 10 brands with high customer service satisfaction use AI to assist.9 out of 10 brands with high customer service satisfaction use AI to assist.9 out of 10 brands with high customer service satisfaction use AI to assist. [If I were the kind of person to put gifs in blog posts, I’d insert the slow blink guy right here.]
It’s time for a chat(bot).
If you still need to be on board with this tech, it’s time to rethink your service and recruiting automation. Here are four ways you can – and frankly, should – be using chatbots and other service process automation tools to improve customer satisfaction and recruiting results:
- Enhance candidate communication. Scripted, automated chatbot responses can prevent communication vacuums after a job seeker applies online or completes an initial interview. Chatbots can be integrated with various communication platforms, including websites, SMS, email, social media, messaging apps, and applicant tracking systems – virtually anywhere you connect with talent.
- Capture candidate information. Suppose a candidate visits your job board but needs more time to be ready to apply. In that case, the job board requires more time to be prepared to apply; a chatbot like Olivia (available through Haley Marketing) can capture essential candidate information your recruiters can use to follow up later.
- Increase job applications. AI-based bots and live chat can facilitate candidate intake, automate scheduling and increase job applications.
- Properly route inquiries. Scripted chatbots like Path can ask predefined questions to help people find the right pages on your website or connect with a recruiter or account manager. Customers can quickly find the information they need or be routed to a human if they need to speak with someone.
Chatbots, accurate AI-based bots, and other service automation tools will only become more sophisticated and mainstream in the coming years. The question is no longer whether you need one for your staffing or recruiting website; it’s which option(s) will deliver the most significant benefits.
