2020 Email Ideas for Your Staffing Firm

This time of year, we’re all busy.  Employers have projects to wrap up. Budgets to plan. Deadlines to hit. And for many, the holidays are the most active season of all.  Job seekers are busy, too. With the pressure of the holidays, many temporarily put their search on hold, vowing to pick things back up once the calendar flips. 

Not surprisingly, it can be a challenging time of year to get your marketing message in front of your audience. But if you want to ensure your firm had a great start in 2020, NOW is the time to get front-and-center with your clients, prospects, and candidates.

Are you looking for email ideas to make the holiday season merry and bright for your staffing firm?

Try email marketing. If you think nobody reads emails, think again. Statistics show that email generates the highest ROI for marketers. For every $1 spent, email marketing generates an astounding $38! How can you use great email ideas during the holiday season to cut through the clutter, capture attention, and generate more sales leads and qualified applications for 2020?

Try implementing these three email ideas:

  1. Send a Seasonal Email

Contrary to popular belief, your email can be in-depth or full of calls to action to get people back to your site. Sometimes the best thing you can send around the holidays is a quick and jolly email to say “Happy Holidays” and remind people that you are on their side for any workplace or job-search needs in the coming year.

  1. Share Open Opportunities

As busy as it is for us, job seekers can feel the pain just as bad; not having a paycheck is NOT ideal this time of year. You can send out an email sharing some of your currently available jobs (if you want to get fancy, you can segregate your lists by industry or position!). Which jobs do you promote to make it easy for candidates to apply through their email?

  1. Create a 2019 “Best of” Email

You’ve undoubtedly come up with some great content this year (if you still need to catch up on the curve!). Whether it’s blog posts, email, or social content, why not gather it all in one place? Let your clients and candidates catch up on the great content you’ve produced this year and get in front of them one last time before 2020. It’s a simple approach that benefits everyone.

  1. Build an email sequence that outlines the benefits of your recruiting process.

Email automation is a powerful tool that can create significant progress for you and your recruiting firm.  It doesn’t take much to build a great email sequence, just an understanding of the questions your recruits or candidates will have about working with you.  The goal of each of these emails should be to introduce and answer one of these questions. 

How will you stay top-of-mind, build your brand and grow your business in 2020?

SmartSearch’s Candidate Relationship Management (CRM) capabilities help recruiters, corporate hiring managers, and executive search professionals build better relationships with candidates and employees. With our pre-built candidate workflows, hiring professionals can easily customize their digital communications to build better working relationships.  If you’d like to see these capabilities first hand, click here to schedule a demo.