Thanksgiving is just around the corner. Across the nation, employers and job seekers will be checking out of their daily routines for a much-deserved long weekend.
How can your staffing agency stay top of mind during this time – and even gain sales leads, followers, and new candidates?
You can get busy on social media now.
Here’s the logic: At some point during the Thanksgiving holiday, members of your target audience will pull out their mobile devices while their turkey is digesting and surfing social media: Facebook, Twitter, Instagram, Snapchat, etc. Across social platforms, people will be looking for updates from their friends and out-of-town family members. They’ll keep refreshing, refreshing, and refreshing as Uncle Bobby tells the same story for the 17th year.
While they scroll through their Facebook News Feed or Instagram posts, your staffing agency could be right there.
What Works on Social Media?
Content is king. It always has been and always will be. People will consume good content, whether blog posts, jobs, infographics, videos, podcasts, or whatever is coming next. Quick-hitting content remains popular, but long-form content also receives excellent attention.
Here’s how to put your content to work for you over the holidays:
- Promote your best-performing blog post for a couple of days. You can set your target audience and budget, and your ad will be front-and-center when people constantly refresh their feeds. The situation plays out like this: Aunt Susan knows her niece is looking for a job and shares this excellent post about updating your LinkedIn profile to get noticed by recruiters with her. Her niece reads the article, clicks on the link to your job board, and then applies for a job on your site.
- Promote great jobs on Facebook jobs. In addition to promoting blog content on Facebook, you can also put money behind your best jobs. The situation is like this: Tommy is getting married soon and needs some extra cash to pay for their memorable day. Uncle Bob sees a job post looking for extra help packing boxes for a holiday and shares it with his favorite nephew. Tommy looks at the bar after dinner, applies for the job, and you call him on Monday. He starts on Wednesday.
- Try Facebook-targeted advertising. If you are trying to get new business for the start of 2020, take your best B2B content and target CEOs, principals, and owners within a 15-mile radius through Facebook advertising. That situation plays out like this: The CEO of a local company might be out of the office, but a small business owner is always thinking about business. They log onto Facebook, and your case studies about saving a company 15% in expenses are the second thing they see (right below a picture of their best friend’s 3-year-old eating pumpkin pie). You have an awesome image, a strong headline, and compelling data that gets them to click on the link. They must give you their name, email address, and phone number to access the case study. Monday morning, you have a lead in your inbox.
What are the common themes among these examples?
- Publish great content: Create timely, relevant information that stands out.
- Promote that great content on social media: Reach job seekers and employers where they’re already spending their time online.
- Get the timing right: Schedule content and ads to appear in feeds when your target audience is most likely to see them.
Get these elements right, and you’ll be highly thankful the Monday after Thanksgiving (for all the leads and applications you received!).