As a recruiter, the greatest day is finding an A-player candidate ready and motivated to take the next step in their career.  The worst day is when you have invested time and effort in preparing a candidate for an interview, only to have them come back and tell you they want the role. You feel...Read More

Many recruiters and hiring managers must structure their search for long-term success when placing candidates in direct or temp-to-hire positions.  Why?  Because they structure their candidate search strictly around the job description, leaving out one crucial factor: a Success Profile. What is a Success Profile?  A “Success Profile” is a list of candidate qualifications for...Read More

In today’s competitive job market, recruiters must play two critical roles to ensure success.  Attract top candidates and market those candidates to clients and other potential employers.  Luckily, achieving these goals does not require doubling their workload.  How?  By employing a marketing strategy that uses candidate spotlighting, recruiters can effectively market their current candidate roster...Read More

In the realm of recruitment, first impressions matter immensely.  A firm handshake has long been regarded as a symbolic gesture of confidence, professionalism, and mutual respect.  However, there are occasions when a handshake can go awry, leaving a negative impact and ending a new relationship quickly. Metaphorically, your employer brand is your company’s handshake.  And...Read More

Successful recruiting is all about marketing.  Does that statement seem false to you?  It is understandable that you’d think that.  After all, marketing is concerned with attracting customers to your brand, while recruiting is concerned with finding the best people to work with your organization.  But the fact is that successful recruitment strategies can no...Read More

How to build the right employee value proposition Employment branding is no different than marketing in that it’s all about creating value. Just like your website must appeal to prospective customers, when trying to attract top talent to your job openings, your message must be effectively communicated to make your company stand out. Recently, Acara...Read More

Change is hard. The International Space Station effortlessly flies around planet Earth every 90 minutes, traveling at over 17,000 miles per hour. It is easy for the ISS to stay on course, expending virtually zero energy to maintain orbit at breathtaking speed. However, to change its course and avoid collision with cosmic debris, flight controllers...Read More

Finding and keeping talented employees is not a small task. With the “war for talent” still surging strong, many companies are scrambling to find the right people to fill their positions. This sense of urgency and the struggle with the competition getting to these desired candidates first can sometimes lead companies down the wrong path....Read More

Classified ads? The recruiter’s “little black book”? The weekly “hot candidate” fax? They’re marketing dinosaurs. In truth, most aspects of staffing, marketing and technology have evolved dramatically in the past 20 years – and websites have experienced some of the most sweeping transformations. Years ago, Web 2.0 changed the game for our industry, and there’s...Read More

Does the idea of networking make you cringe? Are you envious of people who can easily reach out to anyone in their network, and consistently get meaningful results from it? Not everyone is born with a natural ability to create connections with others. But the good news is, these skills can be learned—and you can...Read More