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In today’s competitive job market, recruiters must play two critical roles to ensure success.  Attract top candidates and market those candidates to clients and other potential employers.  Luckily, achieving these goals does not require doubling their workload.  How?  By employing a marketing strategy that uses candidate spotlighting, recruiters can effectively market their current candidate roster...Read More

Successful recruiting is all about marketing.  Does that statement seem false to you?  It is understandable that you’d think that.  After all, marketing is concerned with attracting customers to your brand, while recruiting is concerned with finding the best people to work with your organization.  But the fact is that successful recruitment strategies can no...Read More