Webinar Recap: Optimizing Modern-day Recruitment Marketing

Finding and keeping talented employees is not a small task. With the “war for talent” still surging strong, many companies are scrambling to find the right people to fill their positions. This sense of urgency and the struggle with the competition getting to these desired candidates first can sometimes lead companies down the wrong path. Being in reactive mode versus a proactive, strategic position can have companies missing out on good candidates and sometimes hastily hiring the wrong people.

On Tuesday, March 31, 2020, Haley Marketing CEO, David Searns, conducted an informative webinar where he discussed what modern-day recruitment marketing techniques are garnering staffing agencies and employers the best results for finding and hiring the right talent. David talked about trends, where social media fits in, programmatic advertising, how to successfully use SEO and PPC, as well as some old-school techniques that are still in vogue, and much more.

If you missed the webinar or would like to listen again, click HERE to access the webinar recording.


SmartSearch is the proud sponsor of SmartPractices webinars in our series of best practices webinars for the HR, recruiting, and staffing communities.


About the author

Sylvia Dahlby is a Business Development Manager at SmartSearch, an innovative recruiting business software platform. Sylvia has worked in the recruitment advertising & technology industry since 1978, and has worked remotely from home since 1990. She currently resides in Hilo, on the Big Island of Hawaii. She's an active member of SHRM Hawaii, Social Media Club Hawaii, Hilo Woman's Club, and volunteer at Kipaipai School of Art.