By

Matt Lozar
The importance of marketing your open jobs in the pandemic
The COVID-19 pandemic has had a profound impact on the staffing industry. Some agencies have seen dramatic drops in business, while others (including those specializing in healthcare, IT, and distribution) are scrambling to meet essential employers’ demands. With so much uncertainty surrounding our industry (and the entire world), it’s critical to understand how the crisis is...
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building your social media presence before thanksgiving and the holiday season
Thanksgiving is just around the corner. Across the nation, employers and job seekers will be checking out of their daily routines for a much-deserved long weekend. How can your staffing agency stay top of mind during this time – and even gain sales leads, followers, and new candidates? You can get busy on social media...
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it's time to get comfortable with programmatic advertising
The mere mention of the term “programmatic job advertising” makes staffing and recruiting professionals’ eyes glaze over. Most aren’t very familiar with the topic; as a result, it can seem a little intimidating. It’s fine; I’m used to it! When people are scared (especially in business) they recoil. They turn off. They want to stick...
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it's time to get comfortable with programmatic advertising
Your eyes glaze over. Your head starts spinning. Your brain hurts. Are you stuck in a nightmare 400-level college class? Nope, it’s worse: You’ve just read the first few sentences of a blog post about using programmatic job advertising software to manage recruitment spend. It’s fine; I’m used to it! As soon as the word...
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candidate-database-health
For the staffing industry, best practices for marketing to employers and candidates evolve almost weekly. Within the past year, changes in social media platforms and search engines have dramatically changed the ways you should connect with, engage and appeal to your target audiences to build your candidate database. Leveraging these changes, remarketing is rapidly gaining...
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