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Marketing

Your recruiting efforts and your marketing should work hand in hand with one another.  However, most companies, whether professional recruiting firms or corporate employers, tend to miss the mark on adequately intertwining their marketing and hiring efforts.  SmartSearch’s marketing resources are curated around properly incorporating automated marketing functions into your hiring and onboarding process.

Email ideas for hiring professionals

2020 Email Ideas for Your Staffing Firm

December 12, 2019
This time of year, we’re all busy.  Employers have projects to wrap up. Budgets to plan. Deadlines to hit. And for many, the holidays are the most active season of all.  Job seekers are busy, too. With the pressure of the holidays, many temporarily put their search on hold, vowing to pick things back up...
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building your social media presence before thanksgiving and the holiday season

Make Your Staffing Firm the Talk of Thanksgiving

November 21, 2019,
Thanksgiving is just around the corner. Across the nation, employers and job seekers will be checking out of their daily routines for a much-deserved long weekend. How can your staffing agency stay top of mind during this time – and even gain sales leads, followers, and new candidates? You can get busy on social media...
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Networking can be made easy when you have the right tools.

How to Win at Networking

October 29, 2019, ,
Does the idea of networking make you cringe? Are you envious of people who can easily reach out to anyone in their network, and consistently get meaningful results from it? Not everyone is born with a natural ability to create connections with others. But the good news is, these skills can be learned—and you can...
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website design trends for recruiting professionals in 2020

Staffing Website Design Trends for 2020 and Beyond

October 21, 2019, ,
Is your website producing all the results it could (and should) for your firm? Maybe it’s time to look at it with a fresh set of eyes. Design trends, tools, and best practices evolve at breakneck speed. Over time, the branding of your site may no longer accurately convey your company’s core message, vision, and...
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smartsearch selected as Facebook integration partner

Facebook Selects SmartSearch as a Verified Business Integration

October 8, 2019,
Oceanside, CA – October 8, 2019 – With 30+ years of client inspired innovation, Advanced Personnel Systems, Inc. (APS) the makers of SmartSearch® recruiting business software, announces their vendor partnership with Facebook. This partnership will allow SmartSearch to auto-populate all client job postings seamlessly and without cost to the new job posting section. In addition,...
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SmartSearch Takes a Vendor Neutral Approach to integrations

Vendor Neutrality: Why Is It Important?

August 9, 2019, ,
While at the 2019 California Staffing Professionals conference, I had the great pleasure of speaking with David Searns, CEO at Haley Marketing. Haley Marketing serves a number of our mutual clients and is a frequent contributor to our blog. David and his organization partner with many other ATS providers and take a “vendor-neutral” approach to...
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it's time to get comfortable with programmatic advertising

Scared of Programmatic Advertising? Let’s Face Those Fears! (Part 2)

July 8, 2019, ,
The mere mention of the term “programmatic job advertising” makes staffing and recruiting professionals’ eyes glaze over. Most aren’t very familiar with the topic; as a result, it can seem a little intimidating. It’s fine; I’m used to it! When people are scared (especially in business) they recoil. They turn off. They want to stick...
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Exploring Limitless Possibilities at the California Staffing Professionals Conference

June 21, 2019, ,
Small steps. Giant leaps. Limitless possibilities. This was the theme of the 2019 California Staffing Professionals Conference (CSP) held Wednesday, June 5 through Saturday, June 7 at the Hotel Irvine. The celebration of the 50th anniversary of the moon landing was the perfect backdrop to a program that explored how almost anything is possible with...
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it's time to get comfortable with programmatic advertising

Scared of Programmatic Advertising? Let’s Face Those Fears! (Part 1)

June 18, 2019, ,
Your eyes glaze over. Your head starts spinning. Your brain hurts. Are you stuck in a nightmare 400-level college class? Nope, it’s worse: You’ve just read the first few sentences of a blog post about using programmatic job advertising software to manage recruitment spend. It’s fine; I’m used to it! As soon as the word...
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sharing your knowledge with job seekers during interview.

Employers and Job Seekers Are Looking for Knowledge – Are You Sharing Yours?

May 20, 2019,
What’s the best way to find qualified candidates in today’s tight market?  How can I improve my chances of being called for an interview?  What value do staffing and recruiting firms really deliver? These are the types of things employers and job seekers want to know. And if you’re a smart marketer, you can use...
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