Category

Marketing

Your recruiting efforts and your marketing should work hand in hand with one another.  However, most companies, whether professional recruiting firms or corporate employers, tend to miss the mark on adequately intertwining their marketing and hiring efforts.  SmartSearch’s marketing resources are curated around properly incorporating automated marketing functions into your hiring and onboarding process.

how can you create better marketing content for your recruiters.

Tips for Better Staffing and Recruiting Content Marketing

June 18, 2018, ,
It’s everywhere you look: Facebook, Twitter, Instagram and LinkedIn. Company websites. YouTube. Email. Direct mail. It’s content marketing – and you’ll find it anywhere business communication is happening. What is content marketing? If you’re not familiar with this marketing technique, it’s about using ideas to capture attention, and then getting people to take an action....
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candidate-database-health

3 Tactics to Target Website Visitors and Your Candidate Database

February 20, 2018, ,
For the staffing industry, best practices for marketing to employers and candidates evolve almost weekly. Within the past year, changes in social media platforms and search engines have dramatically changed the ways you should connect with, engage and appeal to your target audiences to build your candidate database. Leveraging these changes, remarketing is rapidly gaining...
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building a better brand reputation.

3 Ways to Improve Your Recruitment Brand Reputation

February 6, 2018,
Your online brand reputation can make or break your recruitment business. Here are a few tips to help you start improving your existing reputation.
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