Marketing Archives

Your recruiting efforts and your marketing should work hand in hand with one another. However, most companies, whether professional recruiting firms or corporate employers, tend to miss the mark on adequately intertwining their marketing and hiring efforts. SmartSearch’s marketing resources are curated around properly incorporating automated marketing functions into your hiring and onboarding process.

finding the right talent for your business

Webinar Recap and Recording: Uncovering Talent In The Deep Web

April 1, 2019Sylvia DahlbyMarketing, Recruiting Best Practices, Training, Webinars

On Wednesday, March 27, SmartSearch sponsored a webinar for clients and others interested in learning how to use the deep web to uncover information and data about people when sourcing. Presenter Shally Steckerl discussed the various techniques and methodologies people can use as part of their sourcing and recruiting strategy. To begin, information and data...

It’s Time for a Chat – About Chatbots, That Is

March 14, 2019Victoria KenwardArtificial Intelligence (AI), HR Innovation, Marketing, Recruiting Best Practices

Still, think chatbots are creepy and impersonal? It’s time to shift your mindset. Mobile technology has taken over the staffing and recruiting landscape. Instantaneous, global exchange of information is now the norm. Job seekers’ and employers’ expectations for real-time service are rising. People want on-the-go, 24/7 service across communication channels. Your competitors rapidly adopt automated...

What Should Your Staffing Firm Do About Negative Online Reviews?

February 6, 2019Brad SmithBrand Reputation, Marketing, Recruiting Best Practices

“Help: My staffing firm just received a negative review on our Facebook page. What should I do?” While you might be tempted to get rid of the comment, that’s not a good idea. Here’s why: You’ve built a great business. You pride yourself on providing an exceptional experience to both clients and candidates. You’ve made...

Build a better staffing website with SmartSearch.

The Best Staffing Website Leverage Targeting Technology: Remarketing

January 14, 2019Mandy WittschenBrand Reputation, Marketing, Recruiting Best Practices

Would you be able to upgrade or overhaul your staffing website in 2019? Smart move. A killer website is critical to winning (and retaining) business and talent in the staffing industry. But even the most beautiful, modern, well-written site will only drive sales and qualified applications if it keeps people coming back again and again....

How SmartSearch helps you become a magnet for Talent.

How Companies Can Become a Magnet For Talent

December 5, 2018Doug CoullBrand Reputation, Human Resources Software, Marketing, Recruiting Best Practices

The tide has turned. What once was an employer’s market is now a job seeker’s delight. The unemployment rate is hovering around 4%, which we haven’t seen in the U.S. since the 1960s. This is excellent news for people seeking employment and has opened more options. Conversely, companies are adding jobs at a rapid rate,...

Working with Indeed's 2017 Policy Changes Through SmartSearch

Social Recruiting Strategies to Survive the Loss of Free Job Postings on Indeed

November 15, 2018David SearnsMarketing, Recruiting Best Practices

Unless you’ve been living under a rock, you’re aware of the upcoming policy change Indeed announced several weeks ago. While industry professionals are speculating about the reasons behind Indeed’s announcement, the impact is clear: Indeed’s Policy Change Effective January 7, 2019, if you want your jobs to be on Indeed, you must be sponsoring your...

Scary Things Staffing Recruiters Do to Drive Great Candidates Away

October 4, 2018Cathy LanskiBrand Reputation, Marketing, Recruiting Best Practices

Ever been ghosted by a candidate? It’s a “new normal” in staffing – and it’s extremely frustrating. Viable candidates seem to vanish without a trace in the midst of the recruiting process, never to be heard from again. But recruiters aren’t blameless. The word ghosting is now being used to describe similar behavior in the...

Recruiting in the Social Sphere

August 27, 2018Doug CoullHR Innovation, Marketing, Recruiting Best Practices, Training, Webinars

Initially, many people believed social media to be a fad, but it proved itself to be a fact over time. It was created by a society demanding entertainment and information at lightning-fast speeds, its growth is organic, and it thrives on societal energy. Social media provides an entrée into people’s lives you may not have...

Webinar Recap: The New Rules of Facebook: Finding Job Candidates

August 20, 2018Sylvia DahlbyMarketing, Recruiting Best Practices, Webinars

Sourcing and recruiting via social media are gaining in popularity, and according to a 2017 survey conducted by CareerBuilder, it was discovered that over 70% of hiring companies use social media to find top talent. This percentage marries well with job seeker usage of social media for finding jobs. According to an article in Inc....

Strengthen Your Staffing Firm’s Brand with Social Advertising

July 23, 2018Jenny Keller YesilevskiyBrand Reputation, Marketing, Recruiting Best Practices

The most well-known brands are powerful. Evocative. Instantly recognizable: Think “Coca-Cola,” and you’ll instantly crave a cold beverage. Think “Nike,” and you’ll probably imagine your next workout. Think “Southwest Airlines,” and you might start dreaming about getting away for a quick vacation. These seemingly kneejerk brand impressions aren’t by chance; they have taken years of branding...

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