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Marketing

Your recruiting efforts and your marketing should work hand in hand with one another.  However, most companies, whether professional recruiting firms or corporate employers, tend to miss the mark on adequately intertwining their marketing and hiring efforts.  SmartSearch’s marketing resources are curated around properly incorporating automated marketing functions into your hiring and onboarding process.

building social advertising strategies for your recruiting firm

Strengthen Your Staffing Firm’s Brand with Social Advertising

July 23, 2018, ,
The most well-known brands are powerful. Evocative. Instantly recognizable: Think “Coca-Cola,” and you’ll instantly crave a cold beverage. Think “Nike,” and you’ll probably imagine your next workout. Think “Southwest Airlines,” and you might start dreaming about getting away for a quick vacation.   These seemingly kneejerk brand impressions aren’t by chance; they have taken years of branding...
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how can you create better marketing content for your recruiters.

Tips for Better Staffing and Recruiting Content Marketing

June 18, 2018, ,
It’s everywhere you look: Facebook, Twitter, Instagram and LinkedIn. Company websites. YouTube. Email. Direct mail. It’s content marketing – and you’ll find it anywhere business communication is happening. What is content marketing? If you’re not familiar with this marketing technique, it’s about using ideas to capture attention, and then getting people to take an action....
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candidate-database-health

3 Tactics to Target Website Visitors and Your Candidate Database

February 20, 2018, ,
For the staffing industry, best practices for marketing to employers and candidates evolve almost weekly. Within the past year, changes in social media platforms and search engines have dramatically changed the ways you should connect with, engage and appeal to your target audiences to build your candidate database. Leveraging these changes, remarketing is rapidly gaining...
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building a better brand reputation.

3 Ways to Improve Your Recruitment Brand Reputation

February 6, 2018,
Your online brand reputation can make or break your recruitment business. Here are a few tips to help you start improving your existing reputation.
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social media for recruiting

Social Media as an Asset

June 12, 2017
Social is the great ice breaker. It allows people to get introduced, forge relationships and to share experiences and information, of all types, with ease and speed. The world of social media has changed immensely over the past 10 years. When I think back to my early forays into this medium, I’m astonished at how...
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