Marketing Archives

Your recruiting efforts and your marketing should work hand in hand with one another. However, most companies, whether professional recruiting firms or corporate employers, tend to miss the mark on adequately intertwining their marketing and hiring efforts. SmartSearch’s marketing resources are curated around properly incorporating automated marketing functions into your hiring and onboarding process.

Webinar Recap: The New Rules of Facebook: Finding Job Candidates

August 20, 2018Sylvia DahlbyMarketing, Recruiting Best Practices, Webinars

Sourcing and recruiting via social media are gaining in popularity, and according to a 2017 survey conducted by CareerBuilder, it was discovered that over 70% of hiring companies use social media to find top talent. This percentage marries well with job seeker usage of social media for finding jobs. According to an article in Inc....

Strengthen Your Staffing Firm’s Brand with Social Advertising

July 23, 2018Jenny Keller YesilevskiyBrand Reputation, Marketing, Recruiting Best Practices

The most well-known brands are powerful. Evocative. Instantly recognizable: Think “Coca-Cola,” and you’ll instantly crave a cold beverage. Think “Nike,” and you’ll probably imagine your next workout. Think “Southwest Airlines,” and you might start dreaming about getting away for a quick vacation. These seemingly kneejerk brand impressions aren’t by chance; they have taken years of branding...

how can you create better marketing content for your recruiters.

Tips for Better Staffing and Recruiting Content Marketing

June 18, 2018David SearnsBrand Reputation, Marketing, Recruiting Best Practices

It’s everywhere you look: Facebook, Twitter, Instagram and LinkedIn. Company websites. YouTube. Email. Direct mail. It’s content marketing – and you’ll find it anywhere business communication is happening. What is content marketing? If you’re not familiar with this marketing technique, it’s about using ideas to capture attention, and then getting people to take an action....

3 Tactics to Target Website Visitors and Your Candidate Database

February 20, 2018Matt LozarCandidate Engagement, Marketing, Recruiting Best Practices

For the staffing industry, best practices for marketing to employers and candidates evolve almost weekly. Within the past year, changes in social media platforms and search engines have dramatically changed the ways you should connect with, engage and appeal to your target audiences to build your candidate database. Leveraging these changes, remarketing is rapidly gaining...

3 Ways to Improve Your Recruitment Brand Reputation

February 6, 2018Sam AjamBrand Reputation, Marketing

Your online brand reputation can make or break your recruitment business. Here are a few tips to help you start improving your existing reputation.

Social Media as an Asset

June 12, 2017Cyndy TrivellaMarketing

Social is the great ice breaker. It allows people to get introduced, forge relationships and to share experiences and information, of all types, with ease and speed. The world of social media has changed immensely over the past 10 years. When I think back to my early forays into this medium, I’m astonished at how...

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