Marketing Archives

Your recruiting efforts and your marketing should work hand in hand with one another. However, most companies, whether professional recruiting firms or corporate employers, tend to miss the mark on adequately intertwining their marketing and hiring efforts. SmartSearch’s marketing resources are curated around properly incorporating automated marketing functions into your hiring and onboarding process.

Networking can be made easy when you have the right tools.

How to Win at Networking

October 29, 2019Adam ConnorsBrand Reputation, Marketing, Recruiting Best Practices

Does the idea of networking make you cringe? Are you envious of people who can easily reach out to anyone in their network, and consistently get meaningful results from it? Not everyone is born with a natural ability to create connections with others. But the good news is, these skills can be learned—and you can...

website design trends for recruiting professionals in 2020

Staffing Website Design Trends for 2020 and Beyond

October 21, 2019Joanna EbertsBrand Reputation, Marketing, Recruiting Best Practices

Is your website producing all the results it could (and should) for your firm? Maybe it’s time to look at it with a fresh set of eyes. Design trends, tools, and best practices evolve at breakneck speed. Over time, the branding of your site may no longer accurately convey your company’s core message, vision, and...

smartsearch selected as Facebook integration partner

Facebook Selects SmartSearch as a Verified Business Integration

October 8, 2019Tyler CoullMarketing, Press Releases

Oceanside, CA – October 8, 2019 – With 30+ years of client inspired innovation, Advanced Personnel Systems, Inc. (APS) the makers of SmartSearch® recruiting business software, announces their vendor partnership with Facebook. This partnership will allow SmartSearch to auto-populate all client job postings seamlessly and without cost to the new job posting section. In addition,...

SmartSearch Takes a Vendor Neutral Approach to integrations

Vendor Neutrality: Why Is It Important?

August 9, 2019Sylvia DahlbyBrand Reputation, Marketing, Recruiting Best Practices

While at the 2019 California Staffing Professionals conference, I had the great pleasure of speaking with David Searns, CEO at Haley Marketing. Haley Marketing serves a number of our mutual clients and is a frequent contributor to our blog. David and his organization partner with many other ATS providers and take a “vendor-neutral” approach to...

it's time to get comfortable with programmatic advertising

Scared of Programmatic Advertising? Let’s Face Those Fears! (Part 2)

July 8, 2019Matt LozarHR Innovation, Marketing, Recruiting Best Practices

The mere mention of the term “programmatic job advertising” makes staffing and recruiting professionals’ eyes glaze over. Most aren’t very familiar with the topic; as a result, it can seem a little intimidating. It’s fine; I’m used to it! When people are scared (especially in business) they recoil. They turn off. They want to stick...

Exploring Limitless Possibilities at the California Staffing Professionals Conference

June 21, 2019Sylvia DahlbyHR Innovation, Marketing, Recruiting Best Practices

Small steps. Giant leaps. Limitless possibilities. This was the theme of the 2019 California Staffing Professionals Conference (CSP) held Wednesday, June 5 through Saturday, June 7 at the Hotel Irvine. The celebration of the 50th anniversary of the moon landing was the perfect backdrop to a program that explored how almost anything is possible with...

Scared of Programmatic Advertising? Let’s Face Those Fears! (Part 1)

June 18, 2019Matt LozarHR Innovation, Marketing, Recruiting Best Practices

Your eyes glaze over. Your head starts spinning. Your brain hurts. Are you stuck in a nightmare 400-level college class? Nope, it’s worse: You’ve just read the first few sentences of a blog post about using programmatic job advertising software to manage recruitment spend. It’s fine; I’m used to it! As soon as the word...

sharing your knowledge with job seekers during interview.

Employers and Job Seekers Are Looking for Knowledge – Are You Sharing Yours?

May 20, 2019Mackenzie FroeseMarketing, Recruiting Best Practices

What’s the best way to find qualified candidates in today’s tight market? How can I improve my chances of being called for an interview? What value do staffing and recruiting firms really deliver? These are the types of things employers and job seekers want to know. And if you’re a smart marketer, you can use...

Key Elements of an Effective Talent Acquisition Strategy

May 1, 2019Sylvia DahlbyBrand Reputation, Marketing, Recruiting Best Practices

“Ultimately, recruiting and hiring data can be correlated with business outcomes, such as increased revenue, which positions talent acquisition as a strategic function in the business.” ~Ji-A Min, Head Data scientist, Ideal Candidate SHRM Hawaii members gathered on April 30 for a presentation by Scott Ferrin, SHRM-SCP, CAE, PMP, and Field Services Director for the...

Why Does Your Staffing Firm Need a Messaging Strategy?

April 15, 2019Michelle McCormickBrand Reputation, HR Innovation, Marketing, Recruiting Best Practices

First off, what IS a messaging strategy? A messaging strategy is your agency’s guide for creating clear, compelling marketing communications that: Concisely define who you are and what you do Distinguish your firm from market competitors Resonate with employers and job seekers Guide copy for your website, sales collateral, social media profiles and posts, job...

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