Halloween this year was extra special as SmartSearch was invited up to San Jose to sponsor the most recent event for the Silicon Valley chapter of CSP. The event was located at the LinkedIn campus in Sunnyvale, and the conference room we were in was beautiful. The topic being discussed was How to Avoid Extinction...Read More

On November 7, 2019, Meghan M. Biro, CEO, TalentCulture, led a SmartSearch SmartPractices webinar addressing the growing interest in Artificial Intelligence (AI) and how it impacts talent acquisition and staffing. According to a McKinsey Global Institute research report, “AI could deliver $13 trillion in annual global productivity gains by 2030.” This gain will change how...Read More

The mere mention of the term “programmatic job advertising” makes staffing and recruiting professionals’ eyes glaze over. Most aren’t very familiar with the topic; as a result, it can seem a little intimidating. It’s fine; I’m used to it! When people are scared (especially in business) they recoil. They turn off. They want to stick...Read More

Small steps. Giant leaps. Limitless possibilities. This was the theme of the 2019 California Staffing Professionals Conference (CSP) held Wednesday, June 5 through Saturday, June 7 at the Hotel Irvine. The celebration of the 50th anniversary of the moon landing was the perfect backdrop to a program that explored how almost anything is possible with...Read More

Your eyes glaze over. Your head starts spinning. Your brain hurts. Are you stuck in a nightmare 400-level college class? Nope, it’s worse: You’ve just read the first few sentences of a blog post about using programmatic job advertising software to manage recruitment spend. It’s fine; I’m used to it! As soon as the word...Read More

The Milestones in Leadership Summit was held on May 17 in sunny Huntington Beach, and we were graciously invited by our partner and sponsor, of this event, PTS Advance. Just a short drive away from our main office, the gorgeous Hyatt Regency hotel played host to over 500 leaders in all aspects of business. This...Read More

First off, what IS a messaging strategy? A messaging strategy is your agency’s guide for creating clear, compelling marketing communications that: Concisely define who you are and what you do Distinguish your firm from market competitors Resonate with employers and job seekers Guide copy for your website, sales collateral, social media profiles and posts, job...Read More

To help fill the gap between old and new recruitment methods, the Society for Human Resources Management (SHRM) Hawaii Chapter and the Social Media Club of Hawaii teamed up to present SourceU Hawaii 2019, an advanced training workshop on tactical candidate sourcing & recruiting, on Thursday, March 7, at the Prince Waikiki Hotel. This comprehensive...Read More

Still, think chatbots are creepy and impersonal? It’s time to shift your mindset. Mobile technology has taken over the staffing and recruiting landscape. Instantaneous, global exchange of information is now the norm. Job seekers’ and employers’ expectations for real-time service are rising. People want on-the-go, 24/7 service across communication channels. Your competitors rapidly adopt automated...Read More

As of last fall, researchers have shown that 51% of content marketers are now leaning on interactive content to engage visitors. While you might think of this as the realm of media or commercial sites, this approach can also be helpful for a recruitment agency website. While your site is primarily to attract employers and...Read More