The tide has turned. What once was an employer’s market is now a job seeker’s delight. The unemployment rate is hovering around 4%, which we haven’t seen in the U.S. since the 1960s. This is excellent news for people seeking employment and has opened more options. Conversely, companies are adding jobs at a rapid rate,...Read More

Ever been ghosted by a candidate? It’s a “new normal” in staffing – and it’s extremely frustrating. Viable candidates seem to vanish without a trace in the midst of the recruiting process, never to be heard from again. But recruiters aren’t blameless. The word ghosting is now being used to describe similar behavior in the...Read More

Showing appreciation for what I have plays an important role in my life and business. I have the good fortune of working with great clients, wonderful vendor partners and dedicated and hardworking employees. These three groups have helped me to build a thriving business, and I am thankful for each and every one of them…...Read More

The most well-known brands are powerful. Evocative. Instantly recognizable: Think “Coca-Cola,” and you’ll instantly crave a cold beverage. Think “Nike,” and you’ll probably imagine your next workout. Think “Southwest Airlines,” and you might start dreaming about getting away for a quick vacation.   These seemingly kneejerk brand impressions aren’t by chance; they have taken years of branding...Read More

In a 2016 article published on SHRM.org, Stay in Touch with Former Employees; One Could Be Your Next Hire the author describes some of the dos and don’ts as to what companies can and should do to protect their brand image when employees leave an organization and further why there is value in keeping a...Read More

It’s everywhere you look: Facebook, Twitter, Instagram and LinkedIn. Company websites. YouTube. Email. Direct mail. It’s content marketing – and you’ll find it anywhere business communication is happening. What is content marketing? If you’re not familiar with this marketing technique, it’s about using ideas to capture attention, and then getting people to take an action....Read More

I work with organizations that want to Recruit, Onboard, and Retain Top Talent.  As a professional recruiter since 1981, I have worked close to 300 Career Fairs; and spoken formally prior to the Career Fair at many of them to groups of candidates on Getting the Most Out of a Career Fair. The purpose of...Read More

To put it as simply as possible, employee experience is commonly defined as “the sum of everything that an employee goes through during his or her connection with their employer.” So, it’s not necessarily just about the direction of your HR department, or your employee benefits package, or the steps you take to improve employee...Read More

Free Ice Cream Today. That was the subject line of the first email I received when I joined SmartSearch on May 1, 2001. It came from Karla Pugleise, a co-worker I had yet to meet, who I subsequently learned handled scanning hard copy resumes into the SmartSearch applicant tracking system. Those were the days, eh?...Read More

Using social media to attract candidates to your staffing or recruiting firm? It’s a smart strategy. Blogging is a great way to build your employment brand. And with a variety of social sites to choose from, there are options to connect with all types of active and passive job seekers – from entry-level industrial workers...Read More