Finding and keeping talented employees is not a small task. With the “war for talent” still surging strong, many companies are scrambling to find the right people to fill their positions. This sense of urgency and the struggle with the competition getting to these desired candidates first can sometimes lead companies down the wrong path....Read More

Classified ads? The recruiter’s “little black book”? The weekly “hot candidate” fax? They’re marketing dinosaurs. In truth, most aspects of staffing, marketing and technology have evolved dramatically in the past 20 years – and websites have experienced some of the most sweeping transformations. Years ago, Web 2.0 changed the game for our industry, and there’s...Read More

Does the idea of networking make you cringe? Are you envious of people who can easily reach out to anyone in their network, and consistently get meaningful results from it? Not everyone is born with a natural ability to create connections with others. But the good news is, these skills can be learned—and you can...Read More

Is your website producing all the results it could (and should) for your firm? Maybe it’s time to look at it with a fresh set of eyes. Design trends, tools, and best practices evolve at breakneck speed. Over time, the branding of your site may no longer accurately convey your company’s core message, vision, and...Read More

Fielding too many complaints from employers and job seekers lately? Here are two of the most common ones: From clients: “That temp was minutes late to their assignment – again!” From candidates: “Nobody ever followed up with me.”   At one point or another, every firm has to deal with upset staffing customers. You can’t...Read More

While at the 2019 California Staffing Professionals conference, I had the great pleasure of speaking with David Searns, CEO at Haley Marketing. Haley Marketing serves a number of our mutual clients and is a frequent contributor to our blog. David and his organization partner with many other ATS providers and take a “vendor-neutral” approach to...Read More

“Ultimately, recruiting and hiring data can be correlated with business outcomes, such as increased revenue, which positions talent acquisition as a strategic function in the business.” ~Ji-A Min, Head Data scientist, Ideal Candidate SHRM Hawaii members gathered on April 30 for a presentation by Scott Ferrin, SHRM-SCP, CAE, PMP, and Field Services Director for the...Read More

First off, what IS a messaging strategy? A messaging strategy is your agency’s guide for creating clear, compelling marketing communications that: Concisely define who you are and what you do Distinguish your firm from market competitors Resonate with employers and job seekers Guide copy for your website, sales collateral, social media profiles and posts, job...Read More

“Help: My staffing firm just received a negative review on our Facebook page. What should I do?” While you might be tempted to get rid of the comment, that’s not a good idea. Here’s why: You’ve built a great business. You pride yourself on providing an exceptional experience to both clients and candidates. You’ve made...Read More

Would you be able to upgrade or overhaul your staffing website in 2019? Smart move. A killer website is critical to winning (and retaining) business and talent in the staffing industry. But even the most beautiful, modern, well-written site will only drive sales and qualified applications if it keeps people coming back again and again....Read More